Think new channels:
Thought leadership opportunities, SEO revitalization, community building, social media campaigning
Bolder, stickier brand:
Identity, creative storytelling, content strategy, copywriting, logo design, promotional collateral
The real deal:
Beautifully honest photography targeted at your key audience, hero images that you deserve to hero
Experience is everything:
Understanding target audience, defining goals, smart userflow, information architecture, delighting users
The whole world's looking:
Websites and display ads with
on-brand tone, cohesive look & feel, visual infusion, cutting-edge styling
Customization, content management systems, web standards compliancy, mobile accessibility, maintenance
Schoening Digital leverages a diverse and solidly creative team to bring digital solutions to life – the kind of solutions that are custom visualized and uniquely crafted to fit your needs. Actually.
Whether it’s marketing revitalization in the form of a site re-design, creative strategy and execution around new digital marketing channels or introducing the world to a new digital expression of your brand’s story – we’re on it.
Check in with us about a la carte solutions – we’d love to work with your team – or bring us on board for the whole enchilada. We’re based in Seattle, but we like where you’re from too.
Fact: In 2012, when The 3% Conference was founded by Kat Gordan, women controlled 80% of consumer spending, but only 3% of Creative Directors were female. Gordan says, “The advertising business is a $33 billion industry. Misunderstanding female consumers, from a business perspective, is sheer lunacy.” The female Creative Director percentage is on the rise! Results are awesome. As an agency with a female Creative Director, Schoening Digital is thrilled for The 3% Conference and its recent success! According to the Communication Arts 2013 Advertising Annual Report, the percentage of female Creative Directors has reached 11.5% from its previous 3%. The 3% Conference just had its 2nd birthday and released a report to celebrate the new ratio. The report includes new, updated figures, analysis of contributing factors, and a salute to Possible, an agency that undertook an audit to discover their own ratio of female Creative Directors. Possible found that 15% of their Creative Directors are female. The report states, "We believe The 3% movement may have played a small part in increased visibility of female CDs and increased participation in entries." More inspiration behind The 3% Conference Gordon started this organization because she felt that female consumers deserved to be marketed to from a place of understanding. She also didn’t want to see brands that targeted female audiences waste their marketing budgets in 97% male-dominated environment. In addition, she felt that children could use a healthier media diet. Well done, Kat. Gordon created a supportive organization for both men and women in the advertising industry that provides content, community, and professional development. The 3% Conference supports men and women by offering a 2-day conference in San Francisco, multi-city road shows throughout North America, an online community, a live Super Bowl event, a student scholarship fund, a creative award, and a business blog. Full steam ahead As an agency with a female Creative Director, Schoening Digital, supports the mission of The 3% Conference. Thank you for building a community that supports female creative talent and leadership. Let's keep this number growing! Photo: Shared from our Level11 shoot.
Whether you’re setting out to run your own business, looking to stay in touch with the pulse and people in your industry, or just plain looking for a job, networking has to be on your agenda. It has to be at the top of your agenda. How do you get work? As a business owner the question I get asked the most by friends and interested entrepreneurs: “How do you get your clients?” That’s got to be the hottest question there is - how do you get work? Schoening Digital is just turning that page in our age when our clients are coming back for more and sharing their positive experience with their peers and partners. While referral marketing and direct marketing are going to pick up, my answer is: we get our work from our networking. In other words, our pipeline growth boils down to how much coffee we’re consuming with friendly strangers. The first rule in building a company is building a network In a recent lecture by Toby Stuart, Faculty Director of UC Berkeley’s Haas School of Business’s Lester Center for Entrepreneurship, Toby touted how important your network is in growing a successful start-up. “The first rule in building a company is building a network,” he says. And “your social network,” he said, “emerges from the industry you choose.” Choose one and dive in. 9 Networking Tips to Skyrocket your Network: 1. Seek out people who want to help you At a stand-still in terms of where to start? Here are some people in your life who can’t help but want to help you. Ask them for 2 connections each and you won’t have breathing room on your calendar for months. Remember to be specific about how they can help you - what type of people they should connect you with. This list is inspired by Don Asher’s list of People Who Want to Help You (from his book, The Overnight Resume): Every parent or close relative Every friend you ever had Every friend of every friend you ever had Every alumni of your school(s) Every former co-worker Every leader or congregant member of your church, synagogue, temple Every coach and member of every social, academic, or professional club you know of Everybody you helped out … The list goes on And Don’s last item: Start over and talk to them all again. 2. Be yourself. There’s no reason to pretend you’re something you’re not. If you can make a personal connection, that is way more valuable than making a professional connection. It will open doors you’ll never expect to open. Be authentic. A now-friend and I met at the 2013 Seattle Interactive Conference and bonded over noodles between sessions. I got caught up in her story about her pre-mature twins. 3 months and 3 twins-focused coffee dates later, she sent us what's now a very important client relationship. 3. Be on top of it. Be Organized. I keep track of every person with whom I exchange business cards and every new person with whom I’ve emailed (the former should catalyze the latter). I started my Network spreadsheet on Schoening Digital’s inception date, June 12, 2012, hit 500 people this last June, 2014, and am still counting. My biggest asset is my network, and I have it at my fingertips. Every row includes a cell dedicated to the person who connected us, which means I can tell you exactly who has connected me to the most people, or exactly who has brought us the most business. It’s also from this list that we determine who to touch-base with during the holidays. Interested in receiving a stunning holiday card in your mailbox this year? That’s right, it’s paper. Check out last year's card below, and let me know! 4. Hustle. Go far and wide. I had a meeting with a woman-owned PR Firm, Revel Creative Group on the East side in the Seattle area, referred to me by a mentor/friend of mine, Marie. Founders Cynarah and Amalia asked me how I know Marie. I felt I knew Marie quite well at this point but could not answer their question. I had completely forgotten - the connection had so many legs to it. They said, “You know her through your own hustle. That’s awesome.” 5. Know what you want, how somebody might be able to help you. Show up to a coffee conversation with a clear takeaway for the other person to digest. What would be most helpful for you at this point? To have 2 more coffee dates with developers? To get their feedback on a new product idea? To learn about new networking events you should be attending? Be specific. That will make your name come to mind much faster when your new friend runs into his next developer, or attends a new event that he might not have thought of during the conversation itself. Guy Kawasaki, in his book Enchantment, advises that in every email you should “Ask for something concrete.” He goes on to say that if you have someone’s interest and attention, do something with it. This should transcend emails and manifest itself in your networking conversations. 6. Exchange business cards. Follow-up and set up a coffee meeting. Offer to meet them wherever is most convenient for them. Double confirm before the meeting. Be happy to see them. Don’t talk the whole time. Be interested in how you can help them. 7. Thank them for their time. Always, always, write to say ‘Thank you’. Dare I say it - consider handwriting something? It blows people away, and if the connection was special enough, wouldn’t that be something you’d want? One of my first coffees as Founder of Schoening Digital was with one of Seattle’s top serial entrepreneurs. He sent me an email the second he got my handwritten letter telling me how much he appreciated it and how it inspired him to want to write a few himself. Do I consistently follow this piece of advice? No way! But it certainly is a way to make an impression. 8. Put a note on your calendar to reach out 2 - 3 months later. Have another coffee. If you enjoyed the coffee and you found that the relationship could be mutually helpful, meet again. One coffee meeting makes you feel accomplished as a networker. A second coffee meeting turns your city into a small world. Try it, and soon people will be asking you why you know so many people at your industry networking events. 9. Look for ways to help people in return. Stumbled upon an article related to something your new acquaintance mentioned? Send it to her. Did she come to mind when you saw a poster for a music event? Even if it has nothing to do with her, let her know she came to mind. Share your contacts and she’ll share hers. Besides being surprised by how effective these 9 networking tips are in building a community, I’m most surprised by how willing people are to help. You just have to remember to ask, and of course, help the next person who asks you.
Instagram has a tone, a space to tell your story, and an opportunity to reinforce your brand. It is one of the more challenging platforms for marketers, but leveraging this mobile photo-sharing app can significantly build your brand loyalty and increase your audience. Once you get the hang of it, you will start to have a lot of fun seeing your brand and business through a new lens too. There are many brands and businesses on Instagram, but few are truly dominating this social media platform. Most companies are confused and use Instagram as another opportunity to showcase their merchandise, but this is the last thing Followers want to see. Here are a few tips to turning your business’ Instagram account into an Insta’ Success: Create something- art, humor, emotion, anything! If you’re not creating art on Instagram, then you’re simply not doing it right. Honor Instagram’s artsy tone, and you’ll find more Followers will honor your brand too. Nike does this really well by posting images that evoke all the feelings an athlete might experience: aspiration, hard work, perseverance, and success. For more artistic inspiration, check out Starbucks too. Remember your audience. Like all forms of marketing, it’s important to keep the audience in mind. In this case, Instagram followers mostly belong to a younger generation, so it’s wise to keep them in mind. Take Mercedes-Benz for example. The majority of their customer base may not be millennials, however their Instagram photos are hip, creative, and contemporary. Here’s a post from their recent GLA campaign with the caption that acknowledges a young hipster Instagram artist who also drives a Mercedes. Where you're going says a lot, and so does what you take with you. Here's how @brenton_clarke packed up his GLA as part of his #GLApacked road trip. #Mercedes #Benz #GLA #SUV #instacar #luxury #germancars #carsofinstagram Go behind-the-scenes. Instagram Followers love to feel a part of the brand. They want to see behind-the-scenes images. They want to be an insider to their favorite companies and see how they do what they do. Burberry is good at this. They post back-stage photos from international fashion shows, to photo shoots, to company parties. Burberry’s Instagram account will make you remember them without forcing their product into every post. Ruby red lips -@NeelamKG backstage at the #Burberry S/S15 show on Monday #LFW #Hashtags. Use both broad and descriptive hashtags because it’s the only way your audience can follow your lead. Home Depot is keen on hashtags and not only uses them to appeal to DIYers but also fall and dog lovers! Another tactic that Home Depot uses is regramming photos. Reposting images that fans or customers have posted with #HomeDepot will encourage others out there to #hashtag your brand and share it with their own network. Because it wouldn't be #fall without orange...and corgis. #HomeDepot #CorgisOfInstagram #CorgiPuppy #CorgiGram If you are curious to learn more about amping up your social media game, I recommend reading Gary Vaynerchuck's Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.