Think new channels:
Thought leadership opportunities, SEO revitalization, community building, social media campaigning
Bolder, stickier brand:
Identity, creative storytelling, content strategy, copywriting, logo design, promotional collateral
The real deal:
Beautifully honest photography targeted at your key audience, hero images that you deserve to hero
Experience is everything:
Understanding target audience, defining goals, smart userflow, information architecture, delighting users
The whole world's looking:
Websites and display ads with
on-brand tone, cohesive look & feel, visual infusion, cutting-edge styling
Customization, content management systems, web standards compliancy, mobile accessibility, maintenance
Schoening Digital leverages a diverse and solidly creative team to bring digital solutions to life – the kind of solutions that are custom visualized and uniquely crafted to fit your needs. Actually.
Whether it’s marketing revitalization in the form of a site re-design, creative strategy and execution around new digital marketing channels or introducing the world to a new digital expression of your brand’s story – we’re on it.
Check in with us about a la carte solutions – we’d love to work with your team – or bring us on board for the whole enchilada. We’re based in Seattle, but we like where you’re from too.
Instagram has a tone, a space to tell your story, and an opportunity to reinforce your brand. It is one of the more challenging platforms for marketers, but leveraging this mobile photo-sharing app can significantly build your brand loyalty and increase your audience. Once you get the hang of it, you will start to have a lot of fun seeing your brand and business through a new lens too. There are many brands and businesses on Instagram, but few are truly dominating this social media platform. Most companies are confused and use Instagram as another opportunity to showcase their merchandise, but this is the last thing Followers want to see. Here are a few tips to turning your business’ Instagram account into an Insta’ Success: Create something- art, humor, emotion, anything! If you’re not creating art on Instagram, then you’re simply not doing it right. Honor Instagram’s artsy tone, and you’ll find more Followers will honor your brand too. Nike does this really well by posting images that evoke all the feelings an athlete might experience: aspiration, hard work, perseverance, and success. For more artistic inspiration, check out Starbucks too. Remember your audience. Like all forms of marketing, it’s important to keep the audience in mind. In this case, Instagram followers mostly belong to a younger generation, so it’s wise to keep them in mind. Take Mercedes-Benz for example. The majority of their customer base may not be millennials, however their Instagram photos are hip, creative, and contemporary. Here’s a post from their recent GLA campaign with the caption that acknowledges a young hipster Instagram artist who also drives a Mercedes. Where you're going says a lot, and so does what you take with you. Here's how @brenton_clarke packed up his GLA as part of his #GLApacked road trip. #Mercedes #Benz #GLA #SUV #instacar #luxury #germancars #carsofinstagram Go behind-the-scenes. Instagram Followers love to feel a part of the brand. They want to see behind-the-scenes images. They want to be an insider to their favorite companies and see how they do what they do. Burberry is good at this. They post back-stage photos from international fashion shows, to photo shoots, to company parties. Burberry’s Instagram account will make you remember them without forcing their product into every post. Ruby red lips -@NeelamKG backstage at the #Burberry S/S15 show on Monday #LFW #Hashtags. Use both broad and descriptive hashtags because it’s the only way your audience can follow your lead. Home Depot is keen on hashtags and not only uses them to appeal to DIYers but also fall and dog lovers! Another tactic that Home Depot uses is regramming photos. Reposting images that fans or customers have posted with #HomeDepot will encourage others out there to #hashtag your brand and share it with their own network. Because it wouldn't be #fall without orange...and corgis. #HomeDepot #CorgisOfInstagram #CorgiPuppy #CorgiGram If you are curious to learn more about amping up your social media game, I recommend reading Gary Vaynerchuck's Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.
Some day I might have a mid-life crisis. I might buy a red convertible, I might fly myself around the world several times, I might attempt to summit Everest. A few days ago I had an epiphany when I was thinking about my future mid-life crisis. I sure as heck didn’t want to look back and regret how I handled my work/life balance, or regret how I handled the most important relationships in my life. So, what to do? Professional development is actually personal development Sitting there on the porch early this one morning, I had an epiphany. My entire career - which in a nutshell would relate to my person as professional development - was not in fact about professional development. It was entirely about personal development. When I’m 79, enjoying the sunshine on a beach in Hawaii playing bridge with my husband and some best friends, that section of my life - my career - will simply be boiled down to how I grew as a person and what I learned from the challenges that I overcame. And so, there’s nothing - ever - to be afraid of This realization came with another - that if my next thirty years of working in the professional world was most importantly about growing personally, I would never have a reason to be worried or scared of failure. The ceiling of limitations around what I could or couldn’t do as a sole business owner or what I might do in a second career when the time comes, was suddenly lifted. If failure directly correlated with personal growth, than why would I ever need to fear failure again? It was pretty easy to sit there on the porch and think that, and it’s pretty easy for me to sit here at my desk and type it up. Have I really been able to execute on this new idea since its conception? Hmmm….. I’ve been working on it! When it comes down to it, you can’t always make decisions in the workplace in this happy-place where failure doesn’t exist. Five ways to help you leave fear at the door: 1. Fear doesn’t count as a reason If you’re not confronting a situation, improving a relationship, or reaching for an opportunity because of fear, that’s not a real reason. Sometimes I check myself: am I not doing this because I’m scared? If my answer’s ‘yes,’ then the decision’s made for me. Go do it. 2. Improve, improve, improve There will always be some meetings you’re nervous for, no matter how much you’ve prepped. Relax in your nerves, it means something good’s about to happen. If it goes horribly, the ‘good’ part of the experience relates to your personal growth. Pick your head up, learn the lesson, and improve your game. Try again. 3. Talk to an expert No matter how alone you feel, somebody has done this before you. Thousands of people, actually. Find one of them and buy them a coffee. And then buy them four more. 4. There’s never just one chance! This might be The Big Game, but if you understood that there really will be more big games, it’s easier to take risks - you know you’ll get another chance to make a better smarter decision next time around based on what you learned. This is just the ‘first’ time, so go all in. 5. And… Trust yourself I ran into this article by Glenn Llopis, Getting Past 4 Common Workplace Fears, and loved what his 97 year-old father told tell him: “…if you trust yourself enough to confront adverse circumstances – you would learn so much more than you would by running away from them." As a business owner, this quote by Ayn Rand hits home: “The question isn’t who is going to let me; it’s who is going to stop me?” -Ayn Rand We’re guaranteed a heap of personal development, no matter how our careers turn out. I’ll get to my convertible, international flights and Everest attempt after my bridge game, but I’ll call it retirement instead.
"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs There are many witty quips out there praising the necessity of great design, whether it be print or product or user experience. Yes, there is a difference between good design and great design, and we need more of the great stuff, but what does that mean? Simply stated, great design utilizes form to achieve function. The natural follow-up question, then, is: what’s the function? That is where the conversation producing good design becomes the conversation that produces great design. What is your goal? Who are you targeting? Why is this new experience or product necessary? What’s the need and how are you satisfying it? I start with a Steve Jobs quote because he was both correct and provocative. Yes, design steps beyond aesthetics. But his phrase “how it works” reveals how great design is rooted in engagement, not just abstraction. When evaluating how something works, like a smartphone app, one has to consider not only how the app runs, but how it might be used and by whom. Good design will produce a pretty interface with some fun features, but a great design will take that experience to a higher level of relevance and utility (we had to contend with big thumbs during our RallyTo project, for example). All of a sudden, that app will become your go-to for some function - you will use it frequently, easily, and continually. That’s what makes it great, that’s what makes it necessary.