Think new channels:
Thought leadership opportunities, SEO revitalization, community building, social media campaigning
Bolder, stickier brand:
Identity, creative storytelling, content strategy, copywriting, logo design, promotional collateral
The real deal:
Beautifully honest photography targeted at your key audience, hero images that you deserve to hero
Experience is everything:
Understanding target audience, defining goals, smart userflow, information architecture, delighting users
The whole world's looking:
Websites and display ads with
on-brand tone, cohesive look & feel, visual infusion, cutting-edge styling
Customization, content management systems, web standards compliancy, mobile accessibility, maintenance
Schoening Digital leverages a diverse and solidly creative team to bring digital solutions to life – the kind of solutions that are custom visualized and uniquely crafted to fit your needs. Actually.
Whether it’s marketing revitalization in the form of a site re-design, creative strategy and execution around new digital marketing channels or introducing the world to a new digital expression of your brand’s story – we’re on it.
Check in with us about a la carte solutions – we’d love to work with your team – or bring us on board for the whole enchilada. We’re based in Seattle, but we like where you’re from too.
The holiday season is fast approaching and with it comes a lot of talk about food! In Seattle and cities alike, people love the convenience and quality of gourmet food trucks. You may not expect to find fresh pulled pork and rich grilled cheese sandwiches off the street, but these are food truck staple items that appear on nearly every menu. So, if everyone is serving a similar menu, how do food trucks make themselves stand out? Here are 5 main ingredients that attribute to the success of popular food trucks: An eye-catching exterior. Whether it's the use of bright colors or a building a unique industrial design, adding some personality to the exterior of the truck always attracts attention right off the bat. For example, the mobile pig from Maximus/Minimus immediately catches the attention of passersby eager for a delicious pulled pork sandwich. Informative messages. Being transparent is the key to success for food trucks. They must tell their customers exactly where to find them on any given day. Similarly, all businesses must communicate to their audience and provide opportunities for people to engage with the brand. Game-changing good service. As I mentioned, there are numerous grilled cheese sandwiches out there, so why would you buy one from a particular food truck? Personally, trying a delicious sandwich from a place that has great service is a done deal. I wouldn't even consider going to another place the next time I craved comfort food. Secret sauce(s). A traditional cheddar cheese on buttery bread is delicious, but by adding some creativity, your sandwich might just become irresistible. Looking at the menu from The Grilled Cheese Experience, I already want to try some spicy lamb sausage, sun dried tomato, and blackberry balsamic reduction in my grilled cheese sandwich. Create your own secret sauces that people can't resist. An unforgettable personality. To have a strong brand, you need to know your own added value. Have a personality and stick to it. The food truck Now Make Me A Sandwich is hilarious! Their menu includes items such as "Thanksgetting", "Buddha Call", and "Beastie." Just by looking at their menu, I already want to try them all! Next time you see a food truck, take note of the details they have included in their brand. Does the truck have a unique design? Does it make you want to stop and take a second look? Does it make you want to return over and over again? You might be inspired by these food trucks to be more colorful, original, and unexpected with your brand too. Photos shared from our Northwest Mobile Kitchens shoot featuring food trucks Monte Cristo, My Chef Lynn, and Now Make Me a Sandwich
Copy in a Visual World In the world of digital commerce, powerful visual elements attract a lot of attention. But what about copy? Copy often takes the form of a headline, caption, or short synopsis before the meat of the content—the “real” content. For copywriters, that can seem like an uphill battle, especially when social media (a largely visual space) is so prevalent in marketing. Well I’m here to offer encouragement to fellow writers everywhere. Copy might seem like the plain-jane companion to flashy visuals, but good creative directors and savvy marketers know that the best work uses both copy and design to deliver a single message that’s relevant to customers and exactly on brand. Even small amounts of copy are opportunities to reinforce the voice, tone and personality of a brand. If you want to see an example, Prana successfully executes that in this post on their Facebook page. Enhancing your copy on Social Media The more you look, the more you realize that even in social media, copy is everywhere. Companies send emails and curate their presence on Facebook. Instagram photos need captions and sharp, snappy hashtags. Twitter stands out to me as still text-reliant, but even there, the challenge is obvious: how to say as much as possible within the limit of 140 characters. A lot of writers love that character-limit challenge: crafting the perfect headline or caption, creating a concise, impactful tweet has its intrinsic rewards as well. Getting it right feels like solving a tough puzzle. So how do you make the most of your written content? Whether it’s a blog post, photo caption, product summary or the company bio, the same basic principles apply: Keep it short. I know I’ve just finished explaining this one, but it’s worth repeating. Getting to the point quickly is the best way to ensure that consumers grasp the service or benefit that you’re offering them equally quickly. If you need a hand figuring out what the ideal length is, check out this summary. Speak authentically. Every brand has design principles and creative standards for the assets they use. When your copy reinforces that, it strengthens your message and brand. Use your voice both to reflect your brand, and connect in a real, authentic way with your target audience. Speak to one person. Maybe your posts will get millions of views, but your best chance of making a true connection is to speak as though you’re talking to one person. Imagine you get a chance to talk to your exact target audience face to face about your product/brand, etc. How excited are you? How do you get their interest? How do you find common ground? All of these things come through when consumers read concise, relevant, enlightening content. Great copywriting, whether it’s an ad campaign, social media post, customer email or brand blog post, stands on its own two feet, and can capture an audience. Without a visual element, great copy should be great writing. Combined with video, photography or design, it makes an even bigger statement and helps an idea come to life in a powerful way.
What separates our services from what other digital agencies offer? Our visuals set us apart. We offer killer graphic and web design, logo and branding work, and brand photography and videography. Check out these visuals. But I can’t just stop there, it goes beyond the state-of-the-art visual strategy we hand our clients. Schoening Digital can also be distinguished by these two things: Our enthusiasm and the way we build relationships The energy and enthusiasm we bring to every project, challenge, and interaction. The care and authenticity with which we build our client and team relationships. It’s the latter that I want to expand upon now, because I think every professional and personal success hinges on an authentically transparent, trusting, relationship. Relationships are critical, pivotal, the catalyst for innovation, productive collaboration, and execution of every great idea. The Art of Client Service's Robert Solomon totes the importance of strong relationships My team recently read The Art of Client Service by Robert Solomon. In my rereading this time around, a particular page got a bunny ear because of these few sentences, in which Solomon’s referencing advertising as a relationship business: “I don’t mean relationship as in ‘doing lunch,’ I mean relationship as in doing all of the things, and being all of the things, that build trust with the client. Listening, asking the right questions. Anticipating and solving problems. Meeting commitments. Managing expectations. Eliminating unpleasant surprises. Taking ownership. Acting with integrity.” Schoening Digital stands by a set of team and client relationship standards One of my most revered mentors (my dad) advised me early on in Schoening Digital's life to outline what successful and failed client relationships would look like for my business. I followed his advice, as I do when most of my mentors share ideas, and ended up with such a document. I have had one occasion thus far when I’ve needed to print this Relationship Document and bring it to a client meeting. I’m happy to say I didn’t have to pull it out and review our standards in detail; just mentioning that we had standards for successful client relationships was enough to move the conversation in the right direction. Schoening Digital employees read this as part of their welcome packet, and each of our independent contractors agree to honor key communication and relationship standards as part of our services agreement before work starts. Here are a few snippets from Schoening Digital's Relationship Standards document: Successful Client Relationships Our relationships with our clients will be successful and productive if they include the following: Mutual respect and trust. Openness and transparency about concerns and challenges and a willingness to step back and re-orient based on initial business and project goals. Collaborative attitudes. We’re on the same side of the table as our clients, not opposite sides. Failed Client Relationships If our relationships with our clients include any of the following, we would consider the relationship to be strained, and in need of immediate revision: Unfounded blame, or a blaming attitude in general. We don’t work that way. Let’s talk about it. Passive aggressiveness, bullying, condescension or communication that includes threats. What Schoening Digital Will Do: We will 100% respect our clients and their business needs. We will deliver excellent work. We will inspire in our clients the same excitement we have for powerful storytelling and digital solutions. What Schoening Digital Won’t Do: We won’t take relationship challenges lightly, and we won’t be emotional about them. We’ll fix them. We won’t tolerate relationships that aren’t professional, mature, and that don’t include a willingness to listen to all ideas on the table. We won’t be passive aggressive when it comes to work relationship issues. Mr. Solomon might not be surprised to see that relationships take up about half the space in Schoening Digital's mission: We exist to help organizations tell their brand story in the digital space in a way that lets them effectively, beautifully, and consistently communicate to their key audiences, and to foster co-working relationships within our team and with our clients that are honest, supportive, and empowering. “Business is about relationships, and a great relationship allows great work to flourish.” - Robert Solomon. Well said, Solomon, well said. Photo credit: Shared from our Parents Union shoot.