Think new channels:
Thought leadership opportunities, SEO revitalization, community building, social media campaigning
Bolder, stickier brand:
Identity, creative storytelling, content strategy, copywriting, logo design, promotional collateral
The real deal:
Beautifully honest photography targeted at your key audience, hero images that you deserve to hero
Experience is everything:
Understanding target audience, defining goals, smart userflow, information architecture, delighting users
The whole world's looking:
Websites and display ads with
on-brand tone, cohesive look & feel, visual infusion, cutting-edge styling
Customization, content management systems, web standards compliancy, mobile accessibility, maintenance
Schoening Digital leverages a diverse and solidly creative team to bring digital solutions to life – the kind of solutions that are custom visualized and uniquely crafted to fit your needs. Actually.
Whether it’s marketing revitalization in the form of a site re-design, creative strategy and execution around new digital marketing channels or introducing the world to a new digital expression of your brand’s story – we’re on it.
Check in with us about a la carte solutions – we’d love to work with your team – or bring us on board for the whole enchilada. We’re based in Seattle, but we like where you’re from too.
Some day I might have a mid-life crisis. I might buy a red convertible, I might fly myself around the world several times, I might attempt to summit Everest. A few days ago I had an epiphany when I was thinking about my future mid-life crisis. I sure as heck didn’t want to look back and regret how I handled my work/life balance, or regret how I handled the most important relationships in my life. So, what to do? Professional development is actually personal development Sitting there on the porch early this one morning, I had an epiphany. My entire career - which in a nutshell would relate to my person as professional development - was not in fact about professional development. It was entirely about personal development. When I’m 79, enjoying the sunshine on a beach in Hawaii playing bridge with my husband and some best friends, that section of my life - my career - will simply be boiled down to how I grew as a person and what I learned from the challenges that I overcame. And so, there’s nothing - ever - to be afraid of This realization came with another - that if my next thirty years of working in the professional world was most importantly about growing personally, I would never have a reason to be worried or scared of failure. The ceiling of limitations around what I could or couldn’t do as a sole business owner or what I might do in a second career when the time comes, was suddenly lifted. If failure directly correlated with personal growth, than why would I ever need to fear failure again? It was pretty easy to sit there on the porch and think that, and it’s pretty easy for me to sit here at my desk and type it up. Have I really been able to execute on this new idea since its conception? Hmmm….. I’ve been working on it! When it comes down to it, you can’t always make decisions in the workplace in this happy-place where failure doesn’t exist. Five ways to help you leave fear at the door: 1. Fear doesn’t count as a reason If you’re not confronting a situation, improving a relationship, or reaching for an opportunity because of fear, that’s not a real reason. Sometimes I check myself: am I not doing this because I’m scared? If my answer’s ‘yes,’ then the decision’s made for me. Go do it. 2. Improve, improve, improve There will always be some meetings you’re nervous for, no matter how much you’ve prepped. Relax in your nerves, it means something good’s about to happen. If it goes horribly, the ‘good’ part of the experience relates to your personal growth. Pick your head up, learn the lesson, and improve your game. Try again. 3. Talk to an expert No matter how alone you feel, somebody has done this before you. Thousands of people, actually. Find one of them and buy them a coffee. And then buy them four more. 4. There’s never just one chance! This might be The Big Game, but if you understood that there really will be more big games, it’s easier to take risks - you know you’ll get another chance to make a better smarter decision next time around based on what you learned. This is just the ‘first’ time, so go all in. 5. And… Trust yourself I ran into this article by Glenn Llopis, Getting Past 4 Common Workplace Fears, and loved what his 97 year-old father told tell him: “…if you trust yourself enough to confront adverse circumstances – you would learn so much more than you would by running away from them." As a business owner, this quote by Ayn Rand hits home: “The question isn’t who is going to let me; it’s who is going to stop me?” -Ayn Rand We’re guaranteed a heap of personal development, no matter how our careers turn out. I’ll get to my convertible, international flights and Everest attempt after my bridge game, but I’ll call it retirement instead.
"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs There are many witty quips out there praising the necessity of great design, whether it be print or product or user experience. Yes, there is a difference between good design and great design, and we need more of the great stuff, but what does that mean? Simply stated, great design utilizes form to achieve function. The natural follow-up question, then, is: what’s the function? That is where the conversation producing good design becomes the conversation that produces great design. What is your goal? Who are you targeting? Why is this new experience or product necessary? What’s the need and how are you satisfying it? I start with a Steve Jobs quote because he was both correct and provocative. Yes, design steps beyond aesthetics. But his phrase “how it works” reveals how great design is rooted in engagement, not just abstraction. When evaluating how something works, like a smartphone app, one has to consider not only how the app runs, but how it might be used and by whom. Good design will produce a pretty interface with some fun features, but a great design will take that experience to a higher level of relevance and utility (we had to contend with big thumbs during our RallyTo project, for example). All of a sudden, that app will become your go-to for some function - you will use it frequently, easily, and continually. That’s what makes it great, that’s what makes it necessary.
Getting the attention of a millennial is difficult. With so many kinds of advertising bombarding their lives on a daily basis, the millennial generation, myself included, has learned quickly to tune out ads that don't appeal to them. The lack engagement or interaction between brands and Generation Y is often the reason why the message doesn't get across to the targeted audience. So how do you tap into a market of tech savvy, idealistic, and creative individuals? You show them values. As a brand, make connections with the millennial generation. We love to participate in conversations that are meaningful to us. Our strong entrepreneurial spirit is what drives our curious minds. Be sure to consider these when you come up with your next marketing campaign: Be original. For millennials, it is important that your content is interesting and refreshing. Keep in mind that what you stand for and what you create should be synchronized. Authenticity goes a long way and it can help you gain trust and respect. Dove does a great job sharing with the world the mission the company strives for. You can see it in their Real Beauty Sketches campaign - not once was the product mentioned, but the social experience was in line with the company value. Be fun. We all know a picture is worth a thousand words so let's make it easier for the millennials to digest the information. Provide experiences or incentives for millennials to want to be a part of your conversation. Have you seen the branded entertainment Seattle's Best Coffee did on Ellen's show? That's fun! Be real-time. It's not relevant if you provide content that doesn't appeal to the millennials at this current moment. To truly connect with millennials, you have to understand their passion and motivation for action. Customizing your service to the millennials will help you create lifelong customers. Nike is one of the best brands out there that keeps its fans engaged with relevant news. Check out their most recent video on Nike Football. In just 3 days, they generated more than 30 million views. They definitely caught on the hype for World Cup 2014! Photo: Taken from Bill & Melinda Gates Foundation's College Knowledge Challenge shoot.