Instagram has a tone, a space to tell your story, and an opportunity to reinforce your brand. It is one of the more challenging platforms for marketers, but leveraging this mobile photo-sharing app can significantly build your brand loyalty and increase your audience. Once you get the hang of it, you will start to have a lot of fun seeing your brand and business through a new lens too.
There are many brands and businesses on Instagram, but few are truly dominating this social media platform. Most companies are confused and use Instagram as another opportunity to showcase their merchandise, but this is the last thing Followers want to see. Here are a few tips to turning your business’ Instagram account into an Insta’ Success:
- Create something– art, humor, emotion, anything! If you’re not creating art on Instagram, then you’re simply not doing it right. Honor Instagram’s artsy tone, and you’ll find more Followers will honor your brand too. Nike does this really well by posting images that evoke all the feelings an athlete might experience: aspiration, hard work, perseverance, and success. For more artistic inspiration, check out Starbucks too.
- Remember your audience. Like all forms of marketing, it’s important to keep the audience in mind. In this case, Instagram followers mostly belong to a younger generation, so it’s wise to keep them in mind. Take Mercedes-Benz for example. The majority of their customer base may not be millennials, however their Instagram photos are hip, creative, and contemporary. Here’s a post from their recent GLA campaign with the caption that acknowledges a young hipster Instagram artist who also drives a Mercedes.
Where you’re going says a lot, and so does what you take with you. Here’s how @brenton_clarke packed up his GLA as part of his #GLApacked road trip. #Mercedes #Benz #GLA #SUV #instacar #luxury #germancars #carsofinstagram
- Go behind-the-scenes. Instagram Followers love to feel a part of the brand. They want to see behind-the-scenes images. They want to be an insider to their favorite companies and see how they do what they do. Burberry is good at this. They post back-stage photos from international fashion shows, to photo shoots, to company parties. Burberry’s Instagram account will make you remember them without forcing their product into every post.
Ruby red lips –@NeelamKG backstage at the #Burberry S/S15 show on Monday #LFW
- #Hashtags. Use both broad and descriptive hashtags because it’s the only way your audience can follow your lead. Home Depot is keen on hashtags and not only uses them to appeal to DIYers but also fall and dog lovers! Another tactic that Home Depot uses is regramming photos. Reposting images that fans or customers have posted with #HomeDepot will encourage others out there to #hashtag your brand and share it with their own network.
Because it wouldn’t be #fall without orange…and corgis. #HomeDepot #CorgisOfInstagram #CorgiPuppy #CorgiGram
If you are curious to learn more about amping up your social media game, I recommend reading Gary Vaynerchuck’s Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.