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Good Design vs. Great Design

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs There are many witty quips out there praising the necessity of great design, whether it be print or product or user experience. Yes, there is a difference between good design and great design, and we need more […]

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Smile. It Disarms People

It was time for my marketing teammate to present the 20 page Marketing Plan we had so carefully put together (what am I saying, it was all him). I had the advantage of being in the room with my clients, who were all leaning on the table towards the conference room phone speaker. It was […]

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The Power of Visuals

Pretty clear, right? One look and you immediately connected each of these photos to an feeling. Freedom. Surprise. Childhood sadness. While images allow a variety of interpretations (perhaps the cat is horrified or scared), they almost always evoke an immediate response. And in doing so, the viewer is engaged with the message even before they’ve […]

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