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Female leadership: Ensuring that the majority consumer spender is understood

Fact: In 2012, when The 3% Conference was founded by Kat Gordan, women controlled 80% of consumer spending, but only 3% of Creative Directors were female. Gordan says, “The advertising business is a $33 billion industry. Misunderstanding female consumers, from a business perspective, is sheer lunacy.” The female Creative Director percentage is on the rise! Results are awesome. […]

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