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Female leadership: Ensuring that the majority consumer spender is understood

Fact: In 2012, when The 3% Conference was founded by Kat Gordan, women controlled 80% of consumer spending, but only 3% of Creative Directors were female. Gordan says, “The advertising business is a $33 billion industry. Misunderstanding female consumers, from a business perspective, is sheer lunacy.” The female Creative Director percentage is on the rise! Results are awesome. […]

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4 Keys to Instagram success

Instagram has a tone, a space to tell your story, and an opportunity to reinforce your brand. It is one of the more challenging platforms for marketers, but leveraging this mobile photo-sharing app can significantly build your brand loyalty and increase your audience. Once you get the hang of it, you will start to have […]

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