The Parents Union

The Parents Union is passionate about its target audience's target audience - children


The Parents Union is focused on getting parents more engaged in their children’s educations. With user research and strategy sessions as the foundation for a full-on website overhaul, Schoening Digital helped introduce TPU as a real player in the education scene. We delivered a marketing and content strategy plan, a new logo (and a motion graphics version for video), brand photography, along with infographic and graphic design. The main event though: their responsive, highly interactive, state-of-the-art website that features a custom Drupal theme, custom widgets, integrations with a donation platform, Salesforce, MailChimp, Social Login and social media. We could go on and on, but first, make sure to check out The Grid, a unique – and fun – way to explore TPU’s great content.

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Digital Strategy

Visual Storytelling

Brand Photography

Subject Direction
Multi-location Coordination
Brand Photography

User Experience

Web Design


Custom Drupal Theme
Responsive Design
Interactive Filtering & Browsing
Donation Integration
Salesforce, MailChimp Integration
Social Login
Content Personalization

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